Customer Insights Powered by Purple

Monetize Your Network Data

With consumers and end users expecting always-on connectivity, carriers, managed service providers and enterprises are looking for new ways to better monetize network services. Part of our ProCloud Analytics suite, Customer Insights Powered by Purple enables these providers and organizations to capture customer demographics and translate that data into actionable business intelligence. 
The wireless network is a great foundation for service providers and businesses to layer revenue generating services and serves as the first natural application for Customer Insights.

Additionally, by using social media log in, organizations are able to find out detailed demographic and preference information about customers, such as age, gender, interests and geographical location. From this information, they are able to send customized offers and communications to customers, generating new revenue.

Customer Insights Features:

  • Track number of visitors, type of device used, and time of visit
  • Capture customer name, gender and age, among other demographic information
  • Discover Likes and Follows via social media registration process
  • Suggest customers post a social mention of your business when they log on
  • Send automated email marketing messages
  • Push targeted promotional coupons
  • Allow customer to create branded login screen
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